| Lesson | Focus | Objective | Assignment |
| 1 Ads and posters | Analyze still images and captions/slogans | Explore how choice of still images and selection of words create powerful messages (and show cultural/social contexts) by looking at various posters and ads | Research and present:
Find an effective/powerful poster
Find a less effective poster and suggest ways to improve it |
| 2 TV Commercials and movie trailers | Analyze various (online) advertisements and movie trailers | Examine what makes TV advertisements effective and how choice of movie scenes, sound, presentation styles, etc for trailers create different effects and convey cultural/social contexts | Research and present:
Find a “good” TV commercial or movie trailer and critique it (language and cultural/social contexts) |
| 3 Reviews | Analyze structures and features of language used in book/movie reviews | Analyze how reviews function in relation to how they affect readers’ response by looking at the choice of words/writing style
(looking at extracts of reviews and highlighting ‘negative’ and ‘positive’ comments) | Write:
Write a movie/book review taking a more analytical approach to writing it (using expressive ways to convey negative and positive comments) |
| 4 Poems | Analyze different types of poems | Examine how culture and social values affect poet’s choice of words | Research and write:
Find a poem rich in cultural/social context and critique it.
Write a poem that shares a culture/social context |
| 5 Creative stories | Analyze language used in creative stories | Explore how language (form and style) is used to convey meaning, mood and different effects
4 main tips
- Show but don’t tell
- Change adj’s to verbs
- Use of images (similes/ personification/ metaphors..)
- Length of sentences/ paragraphs
| Rewrite:
Rewrite a paragraph in a more creative way |
| 6 Wrap up and Evaluation |
Students are expected to do research and add findings into a folder along with their notes taken in class and reflections of each lesson’s focus.